The Ultimate Guide to Standout Product Packaging Design 2024

Table Of Content

• Award-Winning Packaging Design Students Are Using Esko Studio Software to Shape the Future of the Industry
• Know Your Printing Method
• Senior Marketer at Packhelp
• ways to create a custom product packaging experience
• Adding brand value
• How to Design Cosmetic Packaging That Sells, Step-By-Step
• Pre-press and print your packaging

Test the functionality of the packaging design, including opening and closing mechanisms, ease of use, and structural integrity. At Esko, we provide integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. With that in mind, your packaging must comply with specific regulations and requirements for your product category.

Award-Winning Packaging Design Students Are Using Esko Studio Software to Shape the Future of the Industry

In the cereal example, the carton that encases the liner bag is the secondary package. In a 12-pack of beverages, the carton is the secondary package, while each can/bottle is the primary package. Overall, the boxes look great and we received many compliments on them at our event! Next time, I will probably order them in a soft matte instead to give it a more finished look. We inspect all artworks to make sure they are perfect for printing. If we find a problem, we either fix it, or get in touch with you for futher instruction.

Know Your Printing Method

By following these simple tips, you can create eye-catching and functional packaging. Keep these tips in mind when designing your next product, and you’ll be sure to create packaging that your customers will love. The next step in designing your packaging solutions is to research your competition.

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Senior Marketer at Packhelp

From checking incoming materials to approving bales of sorted plastics or textiles, trinamiX makes quality control simple and easy. Based on the order specifications and shipping ZIP code, we pick a facility that yields the best result. Pick your product, select a quantity of "1 Sample", design your box, and check out! Custom samples are the best way to know the box is the right fit for your product. Dive into our online 3D Design Studio, where hassle-free meets innovation.

ways to create a custom product packaging experience

The quality of flexo printing can vary depending on the process, number of colors, and desired unit economics. Like litho printing, flexo plates are reusable, but the flexo process is intended for much longer print runs, ranging from hundreds of thousands to millions of units. Packaging is a protective barrier, safeguarding the product from damage during shipping, handling, and storage. It ensures that the product reaches the consumer in pristine condition, enhancing customer satisfaction and reducing returns. This comprehensive guide explores product packaging, from type and material selection to design strategies and trends. Read on and learn how to leverage these in your overall packaging strategy.

For a business, the last thing on your list of to-dos, both physically and financially, is to process unnecessary returns. We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal product package. Our creative brief makes it easy to describe your vision for the perfect packaging design and set your budget. WebCenter’s Automated Packshots enables you to produce photo-ready packshots automatically in minutes using the structural design, artwork, and specifications you’ve created.

Adding brand value

Start your free trial with Shopify today—then use these resources to guide you through every step of the process.

One of the most important things to consider is who your audience is and how your product fits into its market. Understanding what makes your target buyers tick is vital to creating designs that resonate with them. Certain brands and products benefit from a more traditional, classic feel. But if your packaging design screams, “last century,” it might deter customers from choosing your product over your competitor’s. In a culture where more-is-more is the dominant message of consumerism, the concept of less-is-more is challenged to gain adoption.

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Pre-press and print your packaging

Dieline templates can easily be shared with designers if you have selected standard-sized labels. Packaging layers allows your brand to look more professional and established, allowing you to have more control over customer satisfaction. Each layer of packaging allows you to tell a part of your brand story and connect with your customers. This one is probably the easiest to answer; what is it that you are selling?

Research has displayed that customers habitually examine a product's quality by its package. As a result, spending money on well-designed packaging may have an extensive influence on the prosperity of a brand. This is product packaging design—where creativity meets strategy, and every shape, color, and texture can tell a story.

Research any regulatory information to include to plan the labels accordingly. Litho printing uses a CMYK (cyan, magenta, yellow, and black inks) color process, resulting in precise, sharp, and clean prints. This method provides high print quality and is intended for long packaging runs. The reusable plates offer cost benefits for repeat jobs and long print runs. Being open-minded enough to take feedback on board at this stage ensures that a final pack connects properly with whomever brands want their target audience to be. Tailoring your brand's approach might help cement its status as a consumer favourite.

Offset printing allows you to print large quantities cost effectively and digital printings are technologically superior. “Conjoint analysis helps organizations understand the trade-offs involved when choosing what to include within a package,” says Craig. Product packaging is the way you present your goods and services to the customer. Here’s where you define what kind of packaging material you’ll need to safely stow your products, taking into account the dimensions and weight of them, as well as how far they’ll travel. Depending on product type or nature, you may need one or more layers. Each of these layers has a particular function to complement one another, whether it’s design aesthetics or functionality.